The owner of business club Natalia, asked me to create a visual identity for her new coming woman club for enterpreneurs. This club was created for business-ladies all over Cyprus to collaborate share ideas and insights. The most influential women in Cyprus gathered under one roof and shared their skills, experiences and ideas. The Club was not only for collaboration, but also as a lounge zone for all of this ladies to have a place where they all can relax and feel comfortable in a community of like-minded people
Before start of creatin Visual Identity, I showed Natalia 3 logo concepts, where she decided to choose which one she likes more.
Natalia liked this logo and after minor changes, Natalia decided to use this logo for her business club. She really liked the idea behind it and how it looks, so we decided to use this logo to create visual Identity.
The Fonts was not obvious choice, because Natalia didn't like idea of using typical "Girl" colors, so i decided to use the Keppel color. Accidentally Keppel was Natalia's favourite color and she really liked idea of using in her visual identity for her business club.
For the secondary color i decided to use elegant and giving premium vibes black color. Color was in my opinion optimal choise, if we think about brand identity and ideology.
Review from Natalia:
"Zhantuar put all his skills and knowledges into this project, I really like the outcome of it, never would thought that someone can understand my ideas and give me the beautiful identity for my brand. Every new member of our club always saying that they really liked the logo and found it interesting in it. Long story short, I really like the whole project and communcating with Zhantuar, im not dissapointed in my choice"
